top of page
[I've never believed creativity follows a straight path. My journey has taken me from wildland firefighting and forest restoration to publishing children's books, leading award-winning campaigns, and building brands that connect with people through strategy, storytelling, and illustration. Every unexpected chapter has shaped the way I create today. Approaching each project with curiosity, resilience, and a belief that the best design doesn't just look beautiful, it makes people feel something.]
Lydia_HeadshotBlkwht.jpg

[fleet farm candy aisle]  [experiential design & illustration]

ART DIRECTOR / LEAD DESIGNER / ILLUSTRATOR

[Illustration has the power to transform a standard retail layout into an immersive, nostalgic destination. For this freelance art direction campaign, a standard self-serve candy section was completely reimagined into “The Snack Shack”

a vibrant, vintage candy shop experience.

​

By blending classic Americana design elements with vintage, hand-drawn illustrations, the new layout establishes an inviting environment designed to drive foot traffic and boost customer engagement.]

Note: Currently in production/finalization phase

CandyBarrels6.jpg
VintageCandyIsle_Mockup.jpg
SnackShack_sign.png

Art direction concept mockups and illustrative patterns developed during the design phase.

[environmental design]                    [pattern design]                     [signage]                       [illustration]
EAB_Phone.jpg
TopDownNeighborhoodView_EABGuide2020.jpg

[emerald ash borer]  [campaign]

ART DIRECTOR / LEAD DESIGNER / ILLUSTRATOR
[award winning]                            [digital ads]                             [direct mail]                             [door hangers]                             [partnerships]

[A brand is more than an identity, it's the feeling created when every piece works together. Through art direction, illustration, and a cohesive visual system, shaping Rainbow Ecoscience into a brand where every project, from packaging to product launches, became part of one recognizable story.]

ScaleManagement.jpg

[ecoscience]  [brand]

ART DIRECTOR / LEAD DESIGNER / ILLUSTRATOR
[brand design]                            [packaging]                             [product launch]                             [events]                             [catalogs]
BrandRefreshHero.jpg

[rainbow brand]  [system]

ART DIRECTOR / BRAND DESIGNER / ILLUSTRATOR
[stakeholder partnership]                            [logo design]                             [customer interviews]                             [environment design]                             [vender review]

[The strongest brands are the ones where trust is first. This brand refresh focused on building a cohesive visual system that connected every touchpoint, transforming a collection of siloed brands into one unified, recognizable experience. By giving teams the flexibility to create within a clear framework, the brand could finally speak with one voice.]

Screen Shot 2026-06-24 at 1.41.16 PM.png
SnakeLeatherJacker.jpg

[re-stitch the future]  [brand expansion]

ILLUSTRATOR / DIGITIZER / BRAND DEVELOPMENT
[design development]                           [brand growth planning]                        [digitized designs]                             [design planning]                             [customer analytics]                            
bottom of page